MAD was discovered in 2006. A clothing label with an inexplicable idiom of alternative, independent culture and individual awareness. Offering highly coveted products and range of good quality – hand labored goods from apparel, bag and constructive frills inspired by ideology of sovereignty, simplicity yet complexity of life in its twisted way. Their product is designed and deliberated over the appreciation of craftsmanship and handskill. MAD’s focus on defined individuals with refined attitudes and taste, as they say: “Those in pursuit of mastering the art of life”.