In 2010, a fresh-faced, Minnesota-born, good-to-know-ya fella named Peter Dering went on a 4-month trip around the world. During this trip he learned that carrying a DSLR camera is a pain in the touchis. He returned to his San Francisco apartment and did what any responsible person would do: quit his nice job and spent 10 months designing a little thingy-dingy for carrying cameras.

In May 2011 Peter launched that thingy-dingy (we now call it Capture) on a fledgling website called Kickstarter. It worked, and Peak Design was born. Peter started hiring friends, friends of friends, and random people he met at concerts. Peak Design got itself a little office in San Francisco’s Dogpatch neighborhood.