Staying true to its name, the Bold Hold gives a bold superior hold, a low shine and a tropical vanilla scent. It’s perfect for sunny three day music festival. The Bold Hold is for the pomade addicts and the hard haired gentlemen. It’s the best pomade to rock that high pompadour or that concrete scumbag boogie. The Bold Hold gives a hold that defeats the wind and the sun, and endures like gold.
Inspired by the 1960’s American executives in suits with their dapper hair and stone-hard work ethic– a group of four business bachelors founded the brand, SMITH. Excellence is what made us, what we make and what we want to make out of our customers. It is the natural instinct that drives a man to have a strong need to be the best. But we believe that there is another need which is just as important, that is for a man to look the best. We exist to fulfill that special need of every gentlemen.